Competent advertising men will pass upon your suggestions and make the awards. 3d -Be sure to send in your suggestions before the 15th of November, 1916. 2d - Be sure to send in your list of four with your 100-word suggestions. $12.00 CAUTION: 1st- In arriving' at your choice, consider the small advertisements as well as the large ones. Bound in Cloth For the second and third and fourth best criticisms, we will send a set of Booth Tarkington, 6 Vols. For the best 100-word criticism on the best advertisement and for the best constructive criticism on an advertisement where you would suggest a change, we will give, without post to you, a $54.00 Set of the Works of Charles Dickens Tavistock Edition. Tell us briefly what other points you would mention, in what way would you tell the story differently, if you wished to interest thousands and make sales by the advertising page. Lastly, find an advertisement telling of a firm or product with which you are familiar and which you think might be described differently. They have discussed the advertisement technically-the kind of illustration or type employed, the balance, attention, value, apt wording, etc. They have caught the big idea behind an advertisement and expressed it well. They have described how the advertisement impressed them-made them think, feel, or act. As with SCRIBNER readers who have sent such criticisms in previous months, you may use one or more of the three following critical methods: First. Then pick the very best advertisement and write a criticism of about one hundred words upon it. Read the advertisements critically-you will find it interesting -and tell us which you think are the three best ones. Your Opinion Is Valued We want your opinion of the November SCRIBNER. Entered as Second-Class Matter at the Post-Office Department, Ottawa, Canada. Entered at New York Post-Office as Second-Class Mail Matter.
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THE FINANCIAL WORLD-The Speculative Markets Alexander Dana NoyesĦ47 Copyright, 1916, by Charles Scribner's Sons.
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THE FIELD OF ART-Lithography for the Artist. THE POINT OF VIEW-Lo, the Poor Professor!-Hail, the Rich Professor!-The Flavor of Ellen 603 Brander Matthews 615 Charles Belmont Davis 623 Evelyn Hardy 630 Pearce Bailey, M.D. 547 Member of the Naval Consulting Board ot the United States. Poem Frontispiece Sara Teasdale 519 Jesse Lynch Williams 521 Vernon Howe Bailey 532 Ethel Watts Mumford 535 L. A Story Illustrations by James Montgomery Flagg. OLD SEAPORTS AWAKENED Illustrations from photographs by the Author and others.īUNNER SISTERS.
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RENEWING THE EARTH FROM THE AIR-THE ROMANCE OF THE SEARCH FOR NITROGEN 5 NOVEMBER 1916 SCRIBNER'S MAGAZINEĬONTENTS THE LAST WHALER.